Facebook Creative Specifications

Facebook Righthand side

  • Headline: 25 characters

  • Description/text: 90 characters

  • Image: 1200x628 max file size 500KB

  • Image text limit: Not more than 20%

  • Image format: GIF, JPG (JPEG) or PNG

  • Display link: website domain only

  • Video length: 30 mins max

  • Video size: max 2.3GB

  • Video format: MP4 or MOV 720p min Resolution

  • Landing page URL: up to 1024 characters (With UTM if required)




Facebook Newsfeed

  • Headline: 25 characters

  • Description/text: 90 characters

  • Link Description: 250 character

  • Image: 1200x628 max file size 500KB

  • Image text limit: Not more than 20%

  • Image format: GIF, JPG (JPEG) or PNG

  • Display link: website domain only

  • Video length: 30 mins max

  • Video size: max 2.3GB

  • Video format: MP4 or MOV 720p min Resolution

  • Landing page URL: up to 1024 characters (With UTM if required)

  • Page link: For advertiser access




Facebook Carousel

  • Headline: 40 character

  • Description: 90 character

  • Link description: 20 character

  • Image: 627x627 max file size 500KB

  • Image text limit: Not more than 20%

  • Image format: GIF, JPG (JPEG) or PNG

  • Display link: website domain only

  • Video length: 30 mins max

  • Video size: max 2.3GB

  • Video format: MP4 or MOV 720p min resolution

  • Landing page URL: up to 1024 Characters (with UTM if required)

  • Page link: for advertiser access


Note: Link Description is only shown on Desktop. Also it won’t appear in all placements.