Gmail Creative Specifications

Image Template

  • Display URL: domain name

  • Destination URL: 1024 Character (with UTM if required)

  • Image logo: 144x144 Less than 100KB

  • Advertiser: 20 characters (company name)

  • Subject: 25 characters

  • Description: 100 character

  • Image: 300x1000 650x1000 500KB

  • Final URL: 1024 characters

  • Image Format: JPG (JPEG)



Single Promotion Template

  • Display URL: domain name

  • Distention URL: 1024 Character (with UTM if required)

  • Image Logo: 144x144 Less than 100KB

  • Advertiser: 20 characters (Company Name)

  • Subject: 25 characters

  • Description: 100 characters

  • Image: 200x500 500KB

  • Headline: 25 characters

  • Content: 1024 characters

  • CTA: 20 characters


Reference: https://support.google.com/displayspecs/answer/7019461?hl=en