Native Tech Specifications

Google Native

Logo specifications:

  • Minimum size: 100 x 100 pixels

  • Supported image file formats: jpg, png

  • Maximum width/height: 2000 pixels

  • Maximum file size: 1200 KB

  • Color model: RGB (CMYK is not supported)


Image specifications:

  • Minimum size: 1200x627 pixels

  • Supported image file formats: jpg, png

  • Maximum width/height: 2000 pixels

  • Maximum file size: 1200 KB

  • Color model: RGB (CMYK is not supported)


Square image (optional):

  • Minimum size: 627x627 pixels

  • Supported image file formats: jpg, png

  • Maximum width/height: 2000 pixels

  • Maximum file size: 1200 KB

  • Color model: RGB (CMYK is not supported)


  • Headline: 25 characters

  • Long headline (optional): 50 characters (This headline is shown instead of the short headline when there's enough space available.)

  • Body text: 90 characters (The description text displayed below the image. Publishers may not respect line breaks or paragraph formatting)

  • Long Body text (optional): 150 characters

  • Caption url: 30 characters

  • Landing page URL: (with UTM if required)

  • Call to Action: 15 characters (This can be customised)



Yahoo Gemini

  • Ad title 1: 20–50 characters

  • Ad title 2: up to 30 characters (Note: Can be used only with an Ad Title 1 of 30 characters or less)

  • Ad description: 20–150 characters

  • Company name: max 25 characters

  • Display URL: max 35 characters (domain name preferred)

  • Landing page URL: up to 2048 characters (with UTM if required)

  • Large image: 1200x627 max file size 2MB

  • Basic image: 627x627 max file size 2MB (logo recommended)

  • Image format: JPG (JPEG) or PNG

  • Video: min 640x360 or 640x480

  • Video file size: 30MB

  • Minimum daily budget: NZ$18



Reference: emea.adspecs.yahoo.com/adformats/streamads/yahoonativeads/



Taboola

  • Ad title: max 60 characters

  • Description/Company name: 5–25 characters

  • Landing page URL : up to 1024 characters (with UTM if required)

  • Image: 600x500 max file size 1MB

  • Image format: GIF, JPG (JPEG) or PNG


Reference: taboola.com/advertiser-help-center/creative-best-practices



Outbrain

  • Ad title: max 60 characters (up to 28 characters preferred)

  • Company name: 5–25 characters

  • Landing page URL: up to 1024 characters (with UTM if required)

  • Image: 627x627

  • Image format: GIF, JPG (JPEG) or PNG


Reference: outbrain.com/en_anz/amplify/guidelines