Youtube Tech Specifications

In Stream

  • Video needs to be hosted on YouTube channel, set as Public or unlisted

  • Video link: YouTube video link

  • Skippable and non-skippable options available

  • Landing page URL: with UTM if required

  • Minimum video length: 12 Sec (skippable ads)

  • Maximum Video Length: 3 minutes (skippable ads) OR 20/30 Sec (non-Skippable ads)



Companion Banner

  • Video: Needs a TrueView strategy running

  • Image: 300x60 300x250 150KB

  • Image format: JPG (JPEG), GIF, PNG or HTML5

  • Max animation time : 30 seconds (all animation, including loops, must stop at 30 seconds)

  • Landing page URL: With UTM if required



Bumper ad

  • YouTube has added a short-form video ad option to its line-up. Called Bumper ads, the six-second videos are available.

  • Video needs to be hosted on YouTube channel, set as Public or unlisted

  • Minimum Video Length: 6 Sec (Non-Skippable Ads)


Reference: support.google.com/displayspecs/answer/187449?hl=en