Instagram Creative Specifications

Newsfeed

  • Caption: 125 characters

  • Image: 1080x1080 or 1200x627 max file size 30MB

  • Image text limit: Not more than 20%

  • Image format: JPG (JPEG) or PNG

  • Display link: domain only

  • Video: 3-60 sec max file size 30MB

  • Video format: MP4

  • Video frames: max 30 Frames per sec

  • Video length: 60 seconds

  • Video size: 4GB

  • Video audio: Stereo AAC audio compression, 128kbps + preferred

  • Landing page URL: (with UTM if required)




Carousel

  • Headline: 40 characters

  • Description: 20 characters

  • Text: 90 characters

  • Image: 1200x627 or 627x627 max file size 30MB

  • Image text limit: Not more than 20%

  • Image format: JPG (JPEG) or PNG

  • Display link: domain only

  • Video: 3-60 sec max file size 30MB

  • Video format: MP4

  • Video frames: max 30 Frames per second

  • Video length: 60 Seconds

  • Video size: 2.3GB

  • Video audio: Stereo AAC audio compression, 128kbps + preferred

  • Landing page URL : (with UTM if required)


Reference: facebook.com/business/ads-guide/brand-awareness/instagram-carousel



Stories

These full screen vertical ads appear between Instagram user stories.
Photo stories are visible for 5 seconds or until the user swipes out of the story.

  • Design recommendations:

    • Description: 20 characters

    • Image ratio: 9:16

    • Images that consist of more than 20% text may experience reduced delivery.

  • Technical Requirements:

    • Minimum Image Width in Pixels: 500

    • Aspect Ratio Tolerance: 1%

    • Maximum Image Ratio : 9:16